'The restless pursuit of excellence' – Lyndon's mission is to create consistently elegant collections of furniture.
However it was becoming harder and harder to distinguish Lyndon from the crowd. They relied on tried and tested descriptors like quality, style and comfort to describe their services. Not the most memorable ideas when it comes to selling furniture.
The project was to create a 170-page product brochure. We adopted a photographic style that would mix existing products shots with striking imagery that evoked adventure and discovery. We then created breakout areas throughout the brochure that would hero six key products.
