A very successful longstanding brand that is active in 131 countries, Heartstyles tended to make the product the focus, using jargon that their audience wasn't necessarily able to understand.
We stripped back this jargon and crafted a visual identity that was clear, calm, and confident enough to explain things in the simplest possible terms. Adopting a flexible system of colour, consistent style of graphic devices and a photography style that was more human.
